3 Hot Tips to Keep Your Employees' Attention with Your Content

3/6/20243 min read

If you're interested to find out if your current video content is firing on all cylinders take this brief quiz below.


All the clients I've worked with over the years, across different industries have taught me one very important lesson. We all want the exact same thing. To communicate in an engaging way.

Hi there, I'm a video producer with nearly 2 decades of experience. If you're wondering who I am, please check out this video. I've worked with countless companies with people in marketing or communications roles over the years to create vital engaging internal content for teams within a company or organization. I've picked up some tips that I will share with you in this video, especially if you're in a communications role like a Public Relations Manager or Marketing.

Whether it's employee trainings or corporate culture, there's an art to spicing up internal communications. If you're reading this, you already know the nature of the beast, that you can't expect people to really unite in a team by bombarding them with emails and memos. So Let's get into 3 ways to spice up your content! But stick around till the end because I've got an extra spicy tip for engagement.

Tip 1: Emphasizing Visual Communication

Tip number one! Make engaging VISUAL communication. Let's face it, nobody wants to wade through a sea of text. That's where infographics, short video clips, and even memes come into play. They make complex info digestible and actually enjoyable. I remember working with a company where they went to great lengths creating funny videos that weaved their internal messaging into things happening around pop culture or movies being released. They sometimes hired actors or even put heads of teams in their videos in costumes, anything to give their info some life. The best thing about it is that it showed everyone, that it was ok to be overly concerned with self image. It gave permission to be fun and still professional at the same time. It just altered the nature of their information, which could've been dry and tedious, into something actually engaging. At the end of the day it was a collaborative process between the various internal teams and the video people to make the videos fresh and fun.

Tip 2: Scheduling Regular Video Updates

Consistency with regular video updates. It's not just about what you communicate; it's also about how frequently you do it. Just like all social media, there's inherent value in consistency. If you're communicating to team members, Regular updates ensure that your team feels involved and in the loop. But here's the trick – it's also not about bombarding them with information. It's about delivering concise, impactful messages that they actually look forward to. A big tech company I worked with made it a point to create a monthly video series centered on themes like cultural inclusion, racism or mental health. At the end of the day, having those videos was another tool in the toolbox for communicating and uniting people around the core philosophy of the company. The monthly regularity of these videos helped give the information a vibe like it was a series to look forward to at a certain time of the month. To get to the point: make it concise and be consistent. Which leads me to tip 3.

Tip 3: Incorporating Employee-Generated Content

Tip number 3! Give your team a voice through employee-generated content. The same monthly videos I mentioned earlier were ALSO employee generated content. There was a schedule and collection of topics created in advance. The heads of certain teams just asked the employees to shoot iphone testimonials or showcase information about themselves. There was buy in from the employees on creating that content, because it was contributing something of value to the companies identity. And the fact that the employees actively participate in creating content, it naturally fostered a sense of ownership and community. This type of employee generated content can give a human connection creating a more inclusive, and connected culture. It's about turning your team from passive recipients to active creators. Let me know though, do these strategies resonated with you? Drop a comment below and let's exchange some ideas.

Extra Spicy Hot Tip:

Ok Here's that last extra spicy hot tip. Don't underestimate the power of live Q&A sessions! Integrating live streamed video sessions where employees can ask questions and get real-time responses from leadership adds an invaluable layer of transparency and interaction to your internal communication strategy. Live streams as we know give a direct connection, as well as provide an opportunity to interact with people your team may not normally have access to on a day to day basis. Live streaming with your teammates is instant direct access to each other and it gets people on the same page.

These tips are tried and true. At the end of the day, it boils down to collaboration and storytelling. Content creation is not going away any time soon. And if you're a new to a role as a PR manager or communications, you might as well do everything you can to make the content unique and engaging. Also check out our quiz in the link at the top of the page to see if your current video content is engaging and firing on all cylinders. Until next time, keep communicating and keep engaging!"