Let's Get Real: Empowering Your Team with Employee-Generated Content

3/7/20242 min read

Hey there! So, you're looking to spice up your internal comms and really get the team buzzing? Well, have I got a tip for you: employee-generated content. Yep, you heard right. It's all about flipping the script and letting your team take the reins on creating content. Let me break it down for you.

The Magic of Employee-Generated Content

Imagine this: instead of the usual top-down communications—where the higher-ups decide what's important and blast it out to everyone—you start tapping into the gold mine that is your team's creativity and insights. We're talking about giving them a platform to share their stories, ideas, and experiences. It's like turning your internal comms into a vibrant, buzzing community where everyone's voice matters.

A big tech company I worked with made it a point to create a monthly video series centered on themes like cultural inclusion, racism or mental health. At the end of the day, having those videos was another tool in the toolbox for communicating and uniting people around the core philosophy of the company. There was a schedule and collection of topics created in advance. The heads of certain teams just asked the employees to shoot iphone testimonials or showcase information about themselves. There was buy in from the employees on creating that content, because it was contributing something of value to the companies identity. And the fact that the employees actively participate in creating content, it naturally fostered a sense of ownership and community. This type of employee generated content can give a human connection creating a more inclusive, and connected culture. It's about turning your team from passive recipients to active creators.

When people start seeing their colleagues on screen, sharing their own stories and insights, it does something magical. It breaks down walls. It builds bridges. Suddenly, you're not just coworkers; you're part of a community that values each other's contributions. It's about making everyone feel like they're not just cogs in the machine but vital storytellers shaping the company's narrative.

The Ripple Effect

This whole employee-generated content vibe doesn't just make your internal comms more engaging. It fosters a sense of ownership and pride in your company's culture. People feel more connected, not just to their work but to each other. It's a win-win: your team gets a platform to express themselves, and your company culture gets a hefty dose of authenticity and inclusivity.

Your Turn

So, what do you think? Ready to give your team the mic and see what they've got to say? I'd love to hear how you're thinking about integrating employee-generated content into your internal communications strategy. Drop a comment below, share your thoughts, or hit me up with any questions. Let's make our workplaces not just places we go to do a job, but communities where we all have a voice and a story to share.

Catch you in the comments!