How to Create Buzz for Your Event with Teasers

3/12/20241 min read

Hey there! Let's chat about something cool yet simple: pre-event teasers. Yeah, you've probably heard about them before, but let me tell you, they're not just fluff. They're your secret sauce to getting people hyped for your event. And who doesn't love a bit of hype?

Here's the deal: Pre-event teasers! The magic of anticipation can't be overstated. Well in advance before the event, create bite-sized, buzz-worthy teaser videos that highlight the unique aspects of your event to ignite excitement and curiosity. This could be as simple as repurposing footage from the previous year's event. I think video is way more effective than photos, that's just me though. Really you want to start dripping content that captured the essence of the event, out as much ahead of time as possible. Quick clips of keynote speakers, glimpses of the venue, enthusiastic images of the audiences. Create a narrative that invites your audience to be part of something that feels like it's once in a lifetime."

Why bother, you ask? Well, it's all about setting the stage, giving a sneak peek into the awesomeness that awaits. It's like the trailer to the blockbuster movie of the year – your event. And the best part? You don't need to break the bank. Got some cool shots from last year? Perfect, throw them into the mix. It's about crafting a story, your event's story, and inviting everyone to be a part of it.

Now, let's talk big picture. These teasers aren't just one-off pieces of content. They're building blocks in your brand's video asset library. Every clip, every teaser, adds up. Before you know it, you've got a treasure trove of content at your fingertips, ready to be repurposed for branding, social media marketing, you name it.

So, what's the takeaway? Start collecting those video assets like they're going out of style. They're not just for now; they're for your brand's future, painting a picture of who you are and what you stand for. And trust me, in today's digital world, that's pure gold.